Shift the paradigm

Companies and financial institutions can contribute to a healthy and resilient planet for future generations. One Planet Thinking enables them to align long-term business strategies in such a way that companies’ sustainability performance is truly measured against our planet’s limits.

One Planet Thinking:

Improves risk management

Smart companies understand exposure to long-term systematic risk factors. For instance, rising prices of raw materials due to resource depletion can mean the difference between profit and loss. Companies taking leadership bolster their credibility and reputation. More and more institutional investors are integrating environmental factors into their investment processes.

Stimulates a new perspective on long-term business strategies

According to One Planet Thinking, sustainability performance should be measured against the relevant planetary boundary in which they operate, rather than ranking them against past performance and industry peers. One Planet Thinking turns sustainability into a scientifically-determined endpoint.

Offers a broad alliance

One Planet Thinking is a program of WWF and partners, including the IUCN National Committee of The Netherlands (IUCN NL). WWF organizes One Planet Thinking events, which facilitate connections between companies and to connect with like-minded global industry leaders.

One Planet Thinking encompasses:

A Community of Practice

where members develop engagement strategies for companies, financial institutes, rating agents and consultants, and where they share experiences and reflect on impact.

A Community of Science 

brings together top scientific institutes, universities, scientists, as well as other expert organizations that are striving to reach consensus on the planetary boundaries.


"The internationally agreed climate target is to keep the global temperature rise well below 2 degrees Celsius. At Eneco we are ready to contribute to this by operating within the boundaries of our planet, which we address through the One Planet Thinking initiative that we develop with WWF." Guido Dubbeld, CFO Eneco Group